Some copywriters like to specialise, to focus on one or two particular fields (the insurance industry or fashion retail, for example). I like to think, as a copywriter with close to 20 years of experience, I can turn my hand to anything. I enjoy researching new fields and I relish the challenge of trying to promote products and services of which I've previously had little or no experience. As a result, my portfolio is eclectic to say the least and representative of my wide-ranging career as a copywriter.
From handmade children’s clothing to industrial conveyor belts, from botox injections to bespoke joinery, here’s a cross section of just some of the projects I’ve been involved with as copywriter over the last six months or so:
- A direct mail leaflet promoting corporate sponsorship for the Roy Castle Lung Cancer Foundation
- A website for Silverberg Opticians promoting their designer brand glasses and sunglasses
- A leaflet for Liverpool City Central Business Improvement District, to be promoted on cruise ships docking in Liverpool, encouraging passengers to shop in the Liverpool City Central area
- An interactive website for Animal Agentz, which uses cartoon characters and Cognitive Behavioural Therapy techniques to help children cope with stressful situations, particularly children with long-term or even terminal illnesses
- The website for White Gate Stables, importers and trainers of Irish racehorses
- The ecommerce site for Lemon Office Furniture
- The website for Edwards and Hampson Limited, one of the country’s top 100 joinery companies and the largest joinery company in Liverpool
- The ecommerce site for Cubs Kids Clothing, a small but growing business that creates handmade clothing for children
- A direct mail leaflet for Elite Smiles, promoting their affiliate sales offer for their laser teeth-whitening service
- The website for Fitzpatrick Conveyor Belting Limited
- The website for Phase Design promoting their full range of services from graphic design to web hosting
- The ecommerce site for The Squirrels’ Emporium, a company that imports and sells fair trade trinkets and curios from Brazil
- The website for Clear Claim, a business that supports and advises people making claims for compensation following a car accident or other personal injury
- The ecommerce site for UKS Mobility who provide disability aids and mobility products
- The ecommerce site for Onward and Outward, suppliers of equipment for climbing, camping and other outdoor pursuits
- The website for Paul's Hair World, suppliers of hair extensions, hair extension accessories and other beauty products
- The ecommerce site for Eureka Cycle Sports, suppliers of specialist cycles and cycling equipment
Each of these projects required a differrent approach and a different tone of voice, each one seems as if it was written by a different copywriter.
To discuss a potential project with a copywriter who has 20 years of experience, call me on 0790 661 2111 or email me at mail@michaelsellars.com.