Writing a Press Release isn't as Simple as You Might Think
The important thing to remember when writing a press release, is that the editor, sub-editor and, most importantly, the reader, doesn't actually care about the success or failure of your business. A depressing fact, but a fact nonetheless.
Editors, sub-editors and, most importantly, readers, care about news.
That being said, the vast majority of press releases that make it into print aren't, upon closer analysis, especially newsworthy. But they feel like news.
It's all in the writing. That's the creative part.
Then, there's the technical aspect of press release writing. Another depressing fact: most press releases make it from the sub-editor's over-crowded in-tray to the printed page not because they are considered revelatory or journalistically important but because there are column inches to fill. Very precise quantities of column inches. If you send in a 300-word press release but there's only room for 150 words, the sub-editor or editor will start removing paragraphs of your carefully crafted writing, one at a time, from the bottom up. This means every paragraph of your press release needs to conclude your story neatly and effectively. Every paragraph, even the opening paragraph. So, your very first paragraph needs to contain your entire story: beginning, middle and end.
Writing a press release is a unique and interesting challenge. To say the least.
Thankfully, you don't have to worry about it.
For a flat rate of just £75 per press release, I can provide you with compellingly-written, editor-friendly press releases, significantly increasing your chances of seeing your business featured in the local, regional or national press, or relevant trade journal.
To discuss a your press release requirements with a copywriter who has 20 years of experience, call me on 0790 661 2111 or email me at mail@michaelsellars.com.