What are Articles and Why are they Vital to Your Online Marketing Strategy?
Just like a magazine or a newspaper article, an online article is a short piece of writing dealing with a particular topic. However, an online article has one fundamental advantage over an equivalent print media article.
It's connected.
It's connected to the rest of the internet and, more significantly, it's connected to your website via an ingenious little feature called a resource box.
Not only does this mean that every time you post an article, you create a one-way inbound link to your website (the kind of link Google loves), but also, because your article is likely to be entirely about one or more aspects of your business, you've created a relevant, one-way inbound link to your website (the kind of link Google positively adores). If your article is authoritative enough and polished enough for one of the heavyweight article sites to publish, this relevant, one-way inbound link could be coming from a site with a Google Page Ranking of as much as 6. And you can publish as many of these articles as you please. All of this dramatically increases your own website's standing with the leading search engines, pushing you further and further up the Search Engine Results Pages (those infamous SERPs).
But that's not all. A compelling article will also drive traffic toward your site. A particularly well-written and compelling article could easily become syndicated, in which case, it will be duplicated all over the internet, driving even more traffic toward your site.
For compelling, well-written, authoritative and highly-polished articles, I charge a flat rate of £40 for the first article, and £30 per article thereafter. This includes the copywriting of that all-important resource box and keyword research to ensure your articles are effectively targeted. Each article will be approximately 250-300 words in length.
To discuss your article marketing requirements with a copywriter who has 20 years of experience, call me on 0790 661 2111 or email me at mail@michaelsellars.com.